Congratulations Scott Keogh, new Audi of America President Jun22


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Congratulations Scott Keogh, new Audi of America President

Scott Keogh, the former Chief Marketing Officer, will assume the top leadership role for Audi brand activities across the U.S. effective immediately.

In his position as CMO, Keogh led all product planning for the U.S. market in addition to the award-winning marketing and advertising campaigns that helped Audi of America achieve record levels of consumer awareness and consideration.

A strong advocate for Audi performance and efficiency engineering, Keogh helped steer the introduction of Audi TDI clean diesel technology to the U.S. market and developed the strategy to re-introduce RS performance models – including the new RS 5 coupe coming to dealerships this year. Keogh also advocated for the return of the iconic Audi allroad, as part of a strategy that has resulted in 14 new Audi model launches for American consumers since 2006.

Among the Audi brand accomplishments led by Keogh have been the Truth in 24 documentaries about the Audi dominance at the 24 Hours of Le Mans endurance race; bold Super Bowl advertising; a significant push into social media; and integration of Audi into blockbuster Hollywood productions, such as the Iron Man movie series.

The Audi brand has established sales records over the past 17 consecutive months, culminating in an all-time annual record of 117,561 premium performance models sold nationwide in 2011. That topped the previous annual sales record of 101,629 Audi vehicles sold in the U.S. market just one year earlier.

About Audi Mission Viejo
Audi Mission Viejo is the last family-owned Audi dealer in South Orange County, with a commanding inventory of new and Audi Certified Pre-Owned vehicles. Audi Mission Viejo is also a multiple winner of Audi’s Magna Society recognition, an award reserved for dealerships with exceptional service. As Orange County’s exclusive Audi-only dealership, Audi Mission Viejo is an authorized Audi A8 and Audi R8 dealer, earning the right to sell, lease and service these rare Audi models. For more information please visit