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Audi A8 earns top honor from JD Powers

The 2012 Audi A8 Is the Highest Performing Model in the JS Powers APEAL Study for the First Time

The Audi A8 received the award for the most appealing large premium car and is the overall best performing model in the 2012 J.D. Power and Associates APEAL study released today.

The study measures how gratifying ownership of a new vehicle is to consumers, who gave the Audi luxury flagship sedan high marks. In fact, the A8 received the highest score in the 2012 study. APEAL survey respondents also ranked the redesigned and progressive Audi A6 as the most appealing model in the midsize premium car segment.

Overall, Audi APEAL study scores improved by 13 points from 2011 results, indicating an immediate payoff for the Audi brand strategy to bring the most technologically advanced lineup of models to U.S. consumers in the luxury car market.

Audi moved up one position to rank 4th out of the 34 nameplates in the 2012 APEAL study. This is the 17th year of the J.D. Power and Associates US Automotive Performance, Execution and Layout (APEAL) Study(SM), which examines owners’ assessments of the design, content, layout, and performance of their new vehicle in the first 90 days of ownership.

The 2012 Audi A8 — the flagship of the Audi brand known for its superior design and progressive advances in engineering, technology and performance — received the APEAL award in the Large Premium Car segment. With a score of 902, the A8 was the highest-performing model in the 2012 APEAL Study. This marks the first time in the history of the study that an Audi model achieves this distinction. With its design and innovative Audi connect(TM) system which offers Google Earth(TM), Google(TM) Local Search, clear and efficient Google(TM) Voice Local Search, real-time weather, fuel prices, news and travel information as well as a Wi-Fi connection for up to eight devices, it’s no wonder that the A8 received such high marks by APEAL respondents. Audi is the only brand globally offering factory-installed wireless Internet, an advance now available in core models, such as the Audi A4, Audi A5 and Audi Q5.

Come in to Audi Mission Viejo and see the spectacular Audi A8 today!

— From Audi USA