4 Reasons Audi is So Successful Dec23

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4 Reasons Audi is So Successful

Audi History - Audi Mission Viejo

Image via Flickr by Craig Howell

In the year 2013, Audi sold over 1.5 million cars, as noted by Audi’s news site, a goal they did not expect to achieve until 2015. This goal was set in 2005 with the hopes of reaching it within 10 years. The goal has driven the business and helped numbers rise. So how has Audi become such a success? Here are some of the reasons.

Proud History

The company, which has a history that began in 1885, has been built upon years of hard work and dedication. The company consisted of four companies, Audi, DKW, Horch, and Wanderer, that were brought together in 1932, each represented by a ring in the Audi logo. This German company’s motto is “Vorsprung durch Technik,” translated to mean “Progress through technology.” This motto has driven the company to continually innovate their products to be better and fulfill the needs of the consumer.

Great Products With an Equally Respected Reputation

Audi is known for building cars that have a low cost of ownership, and because of that Audi won the 2013 Kelly Blue Book Best Resale Value Award. Not only are the costs of ownership lower with Audi cars than other manufacturers, but three of the top 10 most affordable luxury cars listed by Forbes magazine were from Audi.

This list was determined by taking the cost of purchasing a new vehicle and the cost of owning it for five years (fuel, maintenance, insurance rates, depreciation, taxes, and repairs). The Audi Q5 was number one on the list, which gets great gas mileage, needs little maintenance, and slowly depreciates in value, overall making it a great investment.

Marketing

There’s no point in having great products if no one knows about it. Audi uses marketing to get the word out. One of these strategies is through viral marketing to create brand awareness. Audi has used several marketing campaigns that would be considered unorthodox. This includes a stolen Audi miniseries and YouTube spots called Meet the Beckers.

Another strategy is using social media to affect their advertising. For the 2013 Super Bowl, Audi let viewers of their new Super Bowl ad decide the ending of the commercial, which featured a dateless teen boy heading to prom. To date, the video has had over 10 million views on YouTube.

Worldwide Market

Audi doesn’t keep to its own country or continent. Audi has factories around the world including Germany, China, Brazil, India, and Russia. Audi came to the United States in 1979 with the Audi 100 and then the Audi 80. It was brought to China in 1988 and because of that, has a 15-year head start on BMW, which was only brought to China in 2003. It’s because of this large market that Audi was able to reach their goal of selling 1.5 million units (within one year) two years early.

In the end, Audi cars are solid investments, which is why they are outselling other luxury brands like BMW and Mercedes Benz. If you haven’t considered an Audi, maybe it’s time to give one a test drive.