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Audi City: The Future of Car Sales

Audi City - Audi Mission Viejo

Image via Flickr by Andi Licious

The latest in “Audi City” innovations points to a shift in the car buying experience. The digitized show room capitalizes on the buyer’s need for information in the age of the Internet, but does it kill car buying by removing the consumer from the senses associated with the purchase? Increasingly, shoppers order everything from clothes to groceries online – why should the car buying experience be any different?

Audi City aims to bring the Internet experience in-house for a completely customized approach to car buying. Read on to learn exactly how they’re revolutionized the future of car sales.

Consumers Can Still Interact With the Cars

Right now, car buyers seem reluctant to take part in a relatively hands-off since a large part of the consumer car buying experience involves interacting with a vehicle to build confidence, as well as helping the consumer to evaluate a car’s performance. The truth is, interacting the vehicle, however digital, is better now than ever before.

According to Razorfish, a leader in digital innovations, “Your personalized car is visualized in photorealistic 3D using real-time render technology, making the Audi City vehicle configurator the most advanced in the world. After personalizing your Audi, you can toss your vehicle onto one of the floor-to-ceiling digital “powerwalls” to visualize your car configuration in life-size scale. From here, you can use gestures to interact with your personalized vehicle, exploring every angle and detail in high-resolution using Kinect technology.”

This sort of technology allows users to get up close and personal with parts they may not otherwise visualize, such as the engine. The future of car sales may include high-resolution show rooms with catalogs full of digital cars – not just Audis. Consumers would be able to compare cars in real-time without moving from area to area in a spread out car lot.

Attendants Still Facilitate the Experience

Personalized help will still be available, however it isn’t likely to be the same sales experience buyers are used to. Audi City attendants are there to facilitate the experience, rather than haggle or pressure buyers. The experience is more of consultative approach, notes Audi USA News.

This sort of service blends the online car buying experience with the real-time, personalized assistance consumers have come to expect from dealerships. Buyers can now customize their Audi – similar to configurations online – but the attendants can then direct consumers to live representations of the product. If this form of car buying takes off, consumers will come to expect a tailored approach to car shopping with concierge service.

US Car Buyers Will Have to Wait

Currently, Audi City is only available in three cities internationally. Followed by the recent Audi City: Berlin, Moscow is the next anticipated location. US car buyers will have to make do with the traditional shopping experience. However, online car buying is increasingly becoming the most similar option to the Audi City experience.

Would you buy a car from Audi City? Better yet, would you order a car online without a test drive? Share your thoughts in the comments below.