Audi Auto Design: The Past, Present, and Future Jun24


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Audi Auto Design: The Past, Present, and Future

Audi Past, Present, Future - Audi Mission Viejo - Mission Viejo, CA

Image via Flickr by M 93

Audi is a German automobile manufacturer that markets and distributes automobiles throughout the world, but has its headquarters in Ingolstadt, Bavaria. It has branded several models of vehicles, two of which are the Audi A6 and S8. These designs have had an interesting history and are sure to continue with a successful future as each is redesigned to interest potential buyers.

Audi A6 Design Origins

The A6 became Audi’s mid-line luxury vehicle in 1995, when it supplanted the Audi 100. Its first redesign was in 1998, with an aerodynamic change and a 200-horsepower, 2.8-liter V-6 engine. It also made leather seats, power sunroof, and heated mirrors standard. By 2000, they added a V-8 variant in the A6 sedan with a 300-horsepower, 4.2-liter engine. In 2001, these features increased slightly. Audi then introduced Audi’s MMI (Multi Media Interface) in 2005. By 2009, Audis had 3.0 liter, supercharged, V-6 engines, capable of 300-hp.

The latest redesign was in 2012, when the A6 received a radical redesign, which came with the introduction of the new headlamp housings and a trapezoidal grille. The US only saw the four-door sedan model. The front-wheel drive versions were propelled by a new 2.0-liter, turbocharged engine.

Audi S8 Design Origins

This Audi S8 four-door luxury sedan was introduced in 1998. The first generation was offered in Europe and came with 4.2 Quattro, 4D on an “Audi Space frame.” It was powered by a 335 horsepower, V8 engine.

The S8 5.2 FSI Quattro appeared in late 2005, with a top speed of 160 mph. It was powered by a V10 engine based on the same design that powers the Lamborghini Gallardo, and produced 444 hp. It came with pressurized air springs and four oval exhaust tailpipes.

Recent Changes in Design Strategy

In recent years, design strategies have changed at Audi. The company has decided that to be successful in today’s market, beauty can no longer remain the emphasis. Usability will be the new focus, with more emphasis on relevance and necessity. The redesign will be geared toward products that look good, work well, and make life easier. The aim is to create a bond and dependence that consumers feel with products such as the iPhone and the Kindle eReader.

New designs will move away from sketches toward a more pragmatic, informed, research-based approach. This will include using focus groups and tracking trend data, implying more input by those who will ostensibly purchase these vehicles.

New Audi Designs for 2015

The redesigned 2015 Audi models are arriving at dealerships and will reveal the latest changes. To begin with, these new cars are on a wider stance with a more dynamic look. The headlights include a new designed LED configuration, powerful creases in the hood, and a new grille, bumper, and splitter.

The S8 will be even sportier, with the new exterior including larger air intakes in the lower bumper, as well as a new sport exhaust with wide oval quad tailpipes available.

The history of these sporty vehicles has always been progressive, and design conscious. Moving forward, it appears there will be greater emphasis on user demands and effectiveness. Focusing on what buyers are looking for has served the company well in the past, and will continue to in the foreseeable future.