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4 Audi Highlights from the 2015 Detroit Auto Show

Image via Flickr by dmytrok

Image via Flickr by dmytrok

The Detroit Auto Show is heaven for car buffs. It’s also a lot to take in, so attendees should make sure to check out the offerings from their favorite automaker. If you’re an Audi lover, this year’s show had a lot for you to drool over. Whether you were there in person or not, these Audi highlights will make you feel like you’re behind the wheel of the latest and greatest from this German luxury brand.

Announcing Record Numbers

One of Audi’s most impressive showings at the Detroit Auto Show wasn’t on the floor, it was in the company’s presentation. Audi’s 2014 goal was 1.7 million deliveries, an aggressive 10 percent increase over 2013. The company exceeded that goal and had the second strongest growth year in its history, thanks largely to its successful and highly praised Quattro SUV models, and to the A3 line, which was available globally for the first time in 2014.

Audi has made a push in recent years to expand in China, is doing well in Europe, despite the region’s economic struggles, and is growing in the United States at a rate three times that of the overall auto market.

The Q3

This subcompact crossover is the smallest in the Q line and competes with rivals like the Mercedes GLA series, the Lexus NX, and the BMW X1. The Q3 has been available in Europe for a few years, but is making its debut on American soil with the 2016 model. The look is modern, with a single-frame grille and standard LED head and tail lights. The two-liter, four-cylinder engine reaches 220-horsepower, a 10 percent improvement over last year’s model, and pairs with a six-speed DSG transmission.

The Q7

The mighty Q7 drove a ton of excitement at the show; it’s been a top performer in its class since its introduction. The 2016 Q7 has lightened up a bit, shedding 209 pounds from the body, thanks to a carefully crafted combination of high and ultra-strength steel and aluminium, and another 221 pounds from the suspension due to design and material improvements.

Fans of the brand love the new low-rider styling (which actually lowers the Q7’s center of gravity by a reported two inches for improved stability), new running lights, and rear profile. They’re also excited about new options made possible by all that weight loss, like a turbocharged, four-cylinder, 2-liter engine, and a plug-in hybrid Quattro option.

The MMI Infotainment System

One of the best features of the new Q7 is the MMI infotainment system. It’s controlled through a seven-inch touchpad and offers Android and Apple Car Play smartphone integration for the first time in an Audi. The driver can hand over control of the system to back seat passengers through optional tablets that mount to the back of the driver and front passenger seats. Throw in a Bose or Bang & Olufsen surround sound system, and you may decide to just live inside the Q7.

Audi lovers eagerly await the Detroit Auto Show, and this year’s showing definitely did not disappoint.