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11 Things You Might Not Know about Audi

Audi Information - Audi Mission Viejo

Image via Flickr by Achim Hepp

Audi has a long and interesting past. Whether you’re a fan of Audi, or just curious, here are some facts about Audi you probably don’t know about.

History of Audi

1. The four rings that are a part of the Audi logo represent the four companies that make up Audi. From left to right, the rings represent Audi, DKW, Horch and finally Wanderer. Together they form what is called the “Auto Nation.” The logo been used since before World War II.

2. Wanderer was established in 1885, Horch was established in 1899, Audi in 1909, and DKW (which stands for Dampf Kraft Wagen) in 1928. The four companies merged in 1932. This means that the company has history dating back over 125 years.

3. Audi was started by the founder of Horch after he was forced out of his own company by the supervisory board. He established Audi in 1909, but left it in 1920 to take a position high up in the ministry of transport.

4. The original company name of Horch (named after founder August Horch) means to hark or to hear. After Horch was kicked out of his own company, he tried to start another company with the name Horch in the name (Horch Automobil-Werke). Upset by his use of Horch, his former partners sued him for trademark infringement and won. In deciding on a new name, Horch and some friends were thinking about it when his friend’s son, who was studying Latin, suggested Audi, which means to listen in Latin.

5. The first Audi came out in 1910 and was named Audi Type A 10/22 hp Sport-Phaeton.

6. During World War II, Audi was a target for Allied bombing and was invaded by the Soviet Army in 1945.

7. In 1949, Audi came out with a motorcycle and a delivery van.

Modern Era

8. The Audi 80 was launched in 1972 and sold over a million models within six years.

9. Audi was the first to come out with a four-wheel drive sports coupe. In 1980, the hand-built Audi Quattro was unveiled at the Geneva Motor Show.

10. In 2010, Audi sent its autonomous TTS car up to the top of Pikes Peak — that’s right, no driver! Pikes Peak sits at 14,100 feet. It took the TTS 27 minutes to get there while seasoned drivers can do it 10 minutes. The car was developed with help from Stanford University and is named Shelley as an honor to Michèle Mouton, and Audi rally driver who was the first woman to win at Pikes Peak International Hill Climb in 1985.

11. In 2013, Audi won many awards, including Kelley Blue Book Best Resale Value Award, Ward’s 10 Best Engines Award (for fifth consecutive year) and Active Lifestyle Vehicle of the Year Award in the Luxury On-Road category.

Audi’s motto is “Vorsprung durch Technik,” which means “Progress through technology.” This core belief has driven Audi’s progress and innovation over the years causing them to produce some of the best engines and inventive designs on the market.